Decoding The Relation Between Instagram And Marketing, With A New Feature
Influencer marketing is one of the latest trends followed by marketers and businessmen throughout the world to enhance their visibility and win the trust of customers. Instagram – one of the most popular social media networks is the most suitable platform to take advantage of influencer marketing. You want to learn why? Keep reading the following points:
Who Is Using Instagram?
Unless you were living under a rock, you must be aware of the Instagram and all of its cool filters, hashtags and other features. Well, as many as 8 billion people are using it worldwide. India is ranking in terms of users.
We are a renowned company that provides SMO and SEO Services In Delhi, India and thus, have our eyes on the latest technologies and developments. When it comes to the relation between Indians and Instagram, love is quite strong. India ranks in the second position with 75 million monthly users on Instagram and the only country ahead of it is the USA. Yeah! We are leaders everywhere.
Is Instagram Useful To Businesses?
The answer is Big YESSSSS!!! Instagram allows posting your pictures, videos and talking a little about them that make it the glamorous baby of Social Network. But, applying a little wittiness never goes out of style. People are promoting books, places, food, clothes and whatnot with their social media accounts. Businesses are paying people a hefty amount to post with their products and talk a little about it. It attracts a major group of people and makes them trust the product and brand even more.
Why Instagram For Influencer Marketing?
The term influencer can be explained as the one who influences and there are a lot of Instagram bloggers who have followings in millions. Many out of those are common people like me and you. If they tend to support a brand, others automatically start trusting them and also wish to copy them and go for the particular brand that is promoted. Hurray! Steady and Simple.
What’s New?
The new feature introduced by Instagram is a new ad format for sponsored posts published by influencers on their page. It is called as “branded content ad” and builds a strong relation between brands and influencers. With the posts, the tag saying “Paid partnership with [brand name]” would be visible and make the promotion easier.
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